Creative Director

Danielle Mason

With a Love for Tech and Trends, a hands-on designer, art director and writer. Expertise in brand experiences. Strong understanding of content, creative and the business of brands. An eye for story telling photography and one that thrives in innovative environments.

Clients ranging from start-ups to many Fortune 500 companies, including well-know U.S. and international brands such as Abbott Nutrition, Clorox, and the Campbell Company. Impressive top tens are: Wall-Mart, Ford, General Motors and Hewlett-Packard.

 

Career Highlights

Interactive creative lead with the Concept Factory, where she was responsible for leading the design team for Ford and Lincoln MyTouch™ systems. Working in Bentonville, AR on the Wal-Mart and Sam’s Club accounts.

Bringing the international FIAT brand to the U.S.and the re-launch of Chevy.com.

Launch of Abbott Nutrition’s first Physician Education iPad applications.

Earned a Gold REGGIE® award for shopper marketing from PMA, the Association for Integrated Marketing, for an innovative update to the Campbell Soup Company’s Labels for Education program that allowed participating households to electronically collect points without clipping labels

Three-time award recipient of the Design of the Times competition presented by the In-Store Marketing Institute in conjunction with P-O-P Times for work for Produce for Better Health, Flagstar Bank and Safeway.

Served as a creative lead at MARS when it was ranked the No. 1 Agency in 2009 by The Hub’s Second Annual Shopper Marketing Excellence report, which measures progress among both manufacturers and agencies in 10 areas critical to success in shopper marketing. Also a trailblazer in the agencies first dip into digital business.